Fractional UX Strategy & Digital Audit Practice

The most valuable moment
isn't the design.
It's the audit.

UX strategy, digital experience audits, and CX assessment for healthcare, pharma, and regulated enterprise. Fixed scope. Fast turnaround. Executive-ready deliverables.

15+
Years Regulated Industry
12+
FDA/MLR/HIPAA Brands
20%
Patient Drop-off Identified (Abbott)
5d
Avg. Turnaround — Snapshot
The Difference

Clarity at the intersection of complexity and constraint

Internal teams are too close to the work. Agencies are too focused on execution. I occupy a different position — an outside perspective with inside-grade domain fluency in healthcare, pharma, and regulated enterprise.

Abbott FreeStyle Libre: Audit identified a 20% patient drop-off point in the connected device onboarding experience
Eli Lilly: Competitive and UX analysis across oncology, obesity, and clinical trial portfolios — executive-ready recommendations
AstraZeneca, GSK, and 9+ others: CI strategy and digital experience assessment inside FDA/MLR/HIPAA regulatory environments
Specialization
UX strategy · Digital experience audits · Competitive analysis · CX gap analysis · IA assessment · Journey mapping · Executive recommendations
Regulatory Fluency
FDA promotional guidelines · MLR review process · HIPAA compliance · Pharma/biotech digital standards
AI Integration
Prompt Engineering — QA Ltd · WPP Open AI Practitioner · AI as analytical accelerator in CI research and usability pattern analysis
What I Don't Do
Visual design · Production work · Design systems execution. Strategy and assessment only.
Engagements

Structured. Scoped. Tailored to what you actually need.

Three engagement types — each defined by a clear scope, structured deliverables, and a process that protects your team's time. Fees are scoped per engagement following an initial conversation.

Full Assessment
Digital Experience Audit
Scoped per engagement · Typically 10–15 business days

A comprehensive heuristic evaluation and CX assessment of a single brand or product experience. Findings are prioritized by impact and framed for leadership — not a data dump, a strategic roadmap.

  • Heuristic evaluation (Nielsen-based framework)
  • IA and navigation assessment
  • CX gap analysis and journey review
  • Prioritized recommendation framework
  • Full report + executive readout call
Scope confirmed at kickoff · Readout included
Discuss This Engagement →
Ongoing Advisory
CI Retainer
Monthly engagement · Structured per quarter

Continuous competitive intelligence for teams that need to stay ahead of a fast-moving landscape — without the overhead of a full-time hire. Structured as a quarterly commitment with monthly deliverables.

  • Monthly competitive landscape digest
  • Competitor activity and signal monitoring
  • Strategic recommendation memo
  • Async advisory access between deliverables
  • Quarterly landscape summary and readout
Quarterly structure · Monthly cadence
Discuss This Engagement →
Engagement Structure

What working together actually looks like

Every engagement follows a defined structure. No ambiguity about what happens when, what you'll receive, or what's expected from your team.

Who I Work With

Teams that need clarity, fast

Not a fit for everyone — and that's intentional. These are the situations where I add the most value.

Pharma & Biotech Brand Teams
Without in-house CI capacity, or teams that need an outside perspective ahead of a launch, rebrand, or competitive shift.
Healthcare SaaS Companies
Pre-launch or post-rebrand, needing an honest assessment of their digital experience against competitors operating in the same regulated space.
Agencies — White Label
Mid-size healthcare and pharma agencies that need CI or audit support they can deliver to clients without expanding headcount.
PE-Backed Portfolio Companies
Organizations conducting due diligence, post-acquisition assessment, or competitive repositioning in regulated healthcare and enterprise markets.
How It Works

From brief to boardroom-ready

A defined, repeatable process with no ambiguity about what happens when — or what you receive at the end.

01
Brief & Scope
A 30-minute call to define the engagement, confirm competitors or experience in scope, and align on deliverable format.
02
Research & Analysis
Deep audit work using structured frameworks refined across 15 years and 12+ regulated brands. AI-accelerated where appropriate.
03
Synthesis & Framing
Findings organized into a clear strategic narrative — not a data dump. Prioritized by impact, framed for decision-makers.
04
Delivery & Readout
Executive-ready report and slide deck delivered on schedule. Optional readout call to walk through findings and answer questions.
Named Brand Experience
Abbott FreeStyle Libre
Eli Lilly — Verzenio
Eli Lilly — Obesity
Eli Lilly — Clinical Trials
AstraZeneca
GSK
+6 Regulated Brands
"The most expensive thing a brand can do right now is guess."
Rob Luria · Senior Experience & UX Strategy Leader
Let's Work Together

Ready to see clearly?

I take on a limited number of engagements at a time. If the timing is right, let's talk.

Or connect on LinkedIn ↗
luriaadvisory.com  ·  Danbury, CT  ·  Available Nationally & Remote